More and more companies use Twitter. This tool is called to be so common in our jobs as the email. Companies are increasingly familiar with the terms tweet, hashtag or follower, but to use Twitter does not mean to manage it efficiently.

In this post I explain some simple practices to get the most out of Twitter. At the end you’ll find a presentation that I hope will help you.

1. Let others find you

It is not enough to think that people will find us by searching on Twitter. Our website is the first place where people will look to know whether we have a Twitter account. Therefore, the Twitter icon must be clearly visible.

2. Show an image on your profile

We must show an image to represent us on our Twitter account. Keep in mind that most people look at the picture instead of the name to identify the author of the tweets that appear in their timeline. It really doesn’t matter what image we show, but, please, remove the default Twitter egg-avatar.

3. Do not use capital letters

In the same way as with emails, capital letters should not be used to write whole texts. Capital letters are interpreted as a cry and they make the text difficult to read because the letters are all of the same height. On Twitter, moreover, where everyone writes in lower-case letters, the capital letters could seem bizarre and rude.

4. Do not publish many consecutive tweets

If we publish many tweets in a short time, we will bring the timeline of our followers to a standstill. This, besides being upset, is completely useless because our followers will only read the first tweets and skip the rest.

If we use Twitter to transcribe lectures or to answer customer questions, it would be better to create a second account specifically for these issues.

5. Gather your acknowledgements

Many companies use Twitter to thank all those who have retweeted, mentioned or have begun to follow them. This is a very interesting practice to create community and ensuring customer loyalty, since everybody likes to be thanked. However, too much acknowledgements can become annoying to all the other followers. For them, it’s just noise.

To solve this dilemma, one of the solutions I’ve seen on Twitter is to gather the acknowledgments. That is, from time to time we publish a tweet as it follows: “Thanks for the RT to @x, @y, @z, @w” or “Welcome @x, @y, @z @w!”.

6. Always mention the source

In the same way we like to be mentioned on Twitter, we should mention the other if we use information created by them. If we don’t do this, we will lose reputation and followers.

Whenever we find an interesting tweet, we are tempted to click the Retweet button. However, we must keep in mind that this information may belong to a third person. In this case, it is better to publish a new tweet mentioning the original source. Otherwise, we would be giving notoriety the messenger rather than the creator.

7. Retweet it yourself

There are two different ways to retweet. The easiest way is, obviously, to click the Retweet button. However there is a more interesting option, to publish a new tweet in which we specify that it is a retweet: we simply have to repeat the message and indicate at the beginning “RT @username”.

In doing so we are specifying that this is a retweet, but the photo that will appear in the timeline of our followers is our own.

Another advantage of creating the retweet by ourselves is the possibility of modifying the original message. Often, the messages of the tweets are too conventional. To retweet by ourselves allows us to write more striking messages that will give us greater visibility and will get more visits to the creator of the information.

8. Do not use too many hashtags

Hashtags are useful because people interested in certain topics can come up with our tweets. However, there is a tendency to plague the tweets with hashtags. Since hashtags include the # symbol and are highlighted as a link, they can make the message difficult to read. I recommend using only the most significative hashtags.

9. Include a link

Unless the content of the tweet is a quote, it is important to always include a link that will allow our followers to find information to supplement the message of the tweet.

If the message refers to some activity of our company, but we can’t include a link because our website does not allow us to update this information, we can use a blog.

10. Shorten the links

If links are very long, Twitter will automatically shorten them, adding suspension points that are not very smart. It is for this reason that there are many link shorteners, like, or that YouTube and WordPress offer their own shortened links. Use them.

You can also find this presentation on Speaker Deck.