Tweets with images and videos get twice the engagement of those without. But do we really know how to correctly use visual content on Twitter?
Here you’ll find good and bad examples of how to use visual content on Twitter. Since some of the tweets I embeded will likely disappear in the future, I designed a presentation with the most important tips and tweets. Enjoy!
Wait some seconds until the tweets appear (some tweets don’t appear correctly when embeded and I had to upload them as images).
1. Landscape orientation
Don’t use portrait photos because Twitter cuts them.
When you publish this:
In fact, your followers see this:
And when you publish this:
Your followers see this:
2. Avoid white backgrounds
Tweets’ background is white. The contrast with colored images highlights the message.
3. Pay attention to quality
Be careful and check your images. Don’t tweet blurred, pixelated or small images. Just some sad examples:
Design banners to promote your events and posts, but try to add information!
What does this banner mean? Twitter images are not blog featured images.
Those examples are much better:
5. Add value to your images
Images alone are not enough. Try to offer something to your followers.
Twitter is full with no-sense photos like this:
Instead, you could amaze followers with images like this:
6. Don’t tweet presentations, please
You’re attending a conference? Congratulations. But we can read your tweet. It’s not necessary to publish a boring slide.
Quotes are great.
But try to add some interesting background.
8. Several images
Publish several images in the same tweet. Don’t bother your followers with endless tweets.
9. Twitter cards?
Twitter cards are new, have a button…
But are they really better that a traditional tweet? Compare these two tweets:
10. Ribbon images!
Sometimes less is more. Ribbon images use less space in the home timeline and are easier to see.
11. Give a voice to your customers
Show how your customers enjoy your product. It’s not always me, me, me.
12. Play with your product
Yes, you can publish your SlideShare presentations on Twitter…
Don’t explain data. Show it.
And remember that you have limited space! Don’t imitate tweets like these:
There’s something better than images? – Videos!
And avoid titles in the center, since the play icon will cover them. Look this example:
16. Vine videos
6’secs videos which reproduce automatically always catch our attention.
17. Animated gifs
Animated gifs are an interesting alternative to Vine (although more complex to create).
Yes, sounds can also be images!