With products made of local and sustainable materials, using modern techniques, Woow is an example of the new emerging craftsmanship.

A few weeks ago I visited the Design Market 2016 organized by the Design Museum of Barcelona. I attended the event in the hope of finding creations as interesting as were last year.

However, the creative proposals were rather mediocre. From a design perspective such as aesthetics, the exposed products could be of interest, but I was looking for something more. Fortunately, I discovered Woow, a handmade root design studio led by Paco Vilar.

Woow is a fascinating example of the new emerging craftsmanship that knows how to take advantage of the technology and, at the same time, offer quality, sustainable and local products, in which the designer-craftsman leaves their imprint.


“Fret” by Woow

The products designed by Woow are made of local “noble” materials such as clay, wood, cork or the flower of the Agave americana. Using a minimum of mechanical elements, their goal is to give new shapes to common objects.

Doll by Woow

“Doll” by Woow

With simple shapes where the materials and functionality assume the leading role, Paco Vilar designs stylized earthenware jugs that keep the freshness of their content.

Talp by Woow

“Talp” by Woow

What struck me most were the egg-shaped clay nests, fully integrated with their environment and, at the same time, perfect for keeping a warm interior in winter and fresh in summer.

Nial by Woow

“Nial” by Woow

In their booth I also could see bags made of cork, but what surprised me most was the curious blue hangers that held the nests. Paco Vilar told me that they were made from the flower of the Agave americana, which blooms when this cactus dies. They simply pick up the flower and paint it. Interestingly, its shape is perfect for hanging objects.

Hangers by Woow

Hangers by Woow