An eBook for bloggers with all they need to promote their personal brand.

Overview

“Blogging for Personal Branding” is a comprehensive guide where you’ll find everything you need to promote your personal brand.

Starting from the evolution of the blog and the current implications of personal branding, this book will help you design your blog, choose the most suitable blogging platform and promote your content on social networks. This book is particularly aimed at bloggers and those who want to create a blog to highlight their professional profile, but it also is useful for anyone interested in marketing and social media.

I hope you’ll enjoy it.

download pdf

THIS E-BOOK IS AVAILABLE IN TWO formats: YOU CAN DOWNLOAD an enhanced version with videos ON ITUNES STORE FOR IPAD & MAC, OR IT CAN BE DOWNLOADED DIRECTLY AS PDF.
Table of Contents
intro

INTRODUCTION – A brief introduction on the origin of this eBook. Acknowledgements.

chapter1

FROM A SHIP TO A COOKBOOK – The origins of the blog and its evolution.

chapter2

PERSONAL BRANDING – What is personal branding and how it changed the use of the blog.

 

chapter3

A BLOG ABOUT WHAT? – Choosing the topics of a blog. How to find inspiration.

 

 

 

chapter4

DESIGNING YOUR BLOG – Principles of design and main areas to be considered: title, images, structure …

 

chapter5

BLOGGING PLATFORMS – Brief introduction of the major blogging platforms and some recent alternatives.

 

chapter6

PROMOTE YOUR CONTENT – Content distribution strategy to amplify the scope of a blog.

 

chapter7

MEASURE YOUR IMPACT – Brief introduction of the main tools for monitoring the performance of a blog.

 

chapter8

THE TRUTH IS OUT THERE – The importance of not limiting the personal branding strategy to a blog.